Drake claims UMG valued “corporate greed over the safety and well-being of its artists" by promoting the Grammy-nominated hit.

The leading hip-hop superstar beef has been cranked up another notch, with Drake suing Universal Music Group for defamation over rival Kendrick Lamar’s diss track “Not Like Us.”

Drake filed a lawsuit against his own record label, Universal Music Group, for alleged defamation over fellow rapper Kendrick Lamar's "Not Like Us" on Jan. 15. He alleges that Universal Music Group "approved,