Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.

The NFL’s Netflix debut was a success – as far as streaming goes, anyway. But even with Beyoncé performing at halftime, the games’ ratings were roughly on par with last year’s Christmas viewership, which was aired on broadcast and cable TV.

Beyoncé is thought to have been paid $20 million for her half-time performance during Netflix’s Christmas Day NFL broadcast.