Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

Xbox launched a new marketing campaign called This Is an Xbox. The idea behind the campaign is to let users know that there are multiple devices that can be used to connect ... Read more The post Xbox Cloud Gaming Heading to LG Smart TVs in 2025 appeared first on FullCleared.

Xbox is ringing in the new year by taking yet another step toward its promise of making everything an Xbox: by announcing it will add the Xbox app to LG TVs later this year.

One frustration buyers face when using multiple Smart TVs is app compatibility. Samsung, LG, and Sony TVs all use different software, which may or may not support the same apps. LG is filling a void in its TV's smart capabilities by embracing the Xbox app.