EV, GM and Ultium
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries.
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand. The company said the batteries and technologies will remain but the name "Ultium" will not.
GM announces it will stop using ‘Ultium’ name for EV batteries after marketing for years
General Motors announced it will stop using the name “Ultium” for its electric vehicle (EV) batteries and technology during its investor day event Tuesday, according to multiple media sources.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt lithium iron phosphate (LFP) battery technology in order to decrease the cost of its EVs by “up to $6,000.” GM’s Ultium batteries use the more common nickel cobalt manganese (NCM) batteries.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
"So Long, Ultium." GM Ditches Costly Name And Focuses On EV Profitability
GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.
GM Tweaks Battery Strategy, Downplaying Much Ballyhooed Ultium Lithium-Ion Branding
GM's electrification strategy faces challenges, with slower BEV demand, battery issues, and a shift in battery technology.
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
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GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
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GM’s Ultium Cells Battery Joint Venture Facing $270K In OSHA Fines
Investigators found multiple serious violations that affect job safety and workers' health at the company’s Ohio plant. Ultium Cells, the joint venture between General Motors and LG Energy Solution ...