The New York Islanders have a brand on their jersey for the first time in their club's history. On Thursday morning, ahead of the season-opener against the Utah Club, the team announced a multi-year partnership with Solo Stove.

The New York Islanders franchise of North America’s National Hockey League (NHL) and the team’s UBS Arena home have announced a multi-year partnership with Solo Stove, an outdoor lifestyle brand. Solo Stove will be the Islanders’ first exclusive jersey patch partner,

Solo Stove will be the first company to advertise on the jerseys of the New York Islanders. Owned by Solo Brands (NYSE: DTC), Solo Stove has signed a multiyear deal to put its flame logo on the home and away jerseys of both the New York Islanders and the AHL's Bridgeport Islanders.