By the end of 2024, retail media is expected to make up over 25% of global ad spend, as 69% of advertisers plan to raise ...

Data from a loyalty program can be the first step when it comes to retail media, says Abigail Cerra, loyalty marketing ...

Leveraging Kevel's API-powered Retail Media CloudTM solution, The Home Depot in-houses the technology powering Orange Apron ...

Old City Media's vision for the future is to become the number one experiential marketing agency worldwide. The agency ...

Advertisers can reap ROAS but they face a fragmented ecosystem where varying formats and measurement systems make it hard to ...

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

The report explores the profound changes driven by algorithms, artificial intelligence, and the new dimensions of consumer ...

Selective memory, or 'lifestyle-driven attention', occurs when consumers become so accustomed to personalisation that they ...

The Tesco Media and Insight platform also unveiled a new insights portal to enable brands and agencies to deliver more ...

Just Eat Takeaway.com is the latest among a growing list of major brands that are collaborating with Rokt to launch and scale ...

AD Retail Media, the advertising arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, is nowoffering ...

Tesco Media is extending its retail media offering with a new measurement framework, which it claims will demonstrate the full-funnel impact of campaigns. The new framework, announced at the Tesco ...