When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

Several Florida advertising agencies have spent recent weeks preparing for Hurricane Milton, which made landfall near Siesta ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Bath & Body Works issued an apology and removed a candle from store shelves after consumers said packaging resembled KKK ...

Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...

Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.

MLS partners like Adidas and Allstate are leveraging the league’s expanded youth and development properties to connect with ...

Are you a print subscriber? Activate your account. By Parker Herren - 10 min 20 sec ago By Bradley Johnson - 29 min 35 sec ago By Tim Nudd - 1 hour 52 min ago By Jon Springer - 4 hours 22 min ago ...