AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

As we move into 2025 and beyond, there are a few areas where President-elect Donald Trump’s policy proposals will directly ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...