Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...