Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.

Unsure how to close 4th quarter deals? Discover successful B2B strategies to nurture your leads, accelerate sales ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...