By the end of 2024, retail media is expected to make up over 25% of global ad spend, as 69% of advertisers plan to raise ...

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...

Data from a loyalty program can be the first step when it comes to retail media, says Abigail Cerra, loyalty marketing ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...

Leveraging Kevel's API-powered Retail Media CloudTM solution, The Home Depot in-houses the technology powering Orange Apron ...

Advertisers can reap ROAS but they face a fragmented ecosystem where varying formats and measurement systems make it hard to ...

Old City Media's vision for the future is to become the number one experiential marketing agency worldwide. The agency ...

The report explores the profound changes driven by algorithms, artificial intelligence, and the new dimensions of consumer ...

The Tesco Media and Insight platform also unveiled a new insights portal to enable brands and agencies to deliver more ...

Selective memory, or 'lifestyle-driven attention', occurs when consumers become so accustomed to personalisation that they ...

Just Eat Takeaway.com is the latest among a growing list of major brands that are collaborating with Rokt to launch and scale ...