How Florida ad agencies kept business going during Hurricane Milton
Several Florida advertising agencies have spent recent weeks preparing for Hurricane Milton, which made landfall near Siesta ...
Inside Nestlé’s launch of a food brand for GLP-1 users—and how the packaging and design came together
When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...
How Mattel used AI to create packaging for Barbie dolls
Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.
Bath & Body Works apologizes for candle design resembling KKK hoods
Bath & Body Works issued an apology and removed a candle from store shelves after consumers said packaging resembled KKK ...
Watch the newest commercials from Manscaped, Apple, Crystal Geyser and more
Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.
Mio is turning Gen Z’s reusable water bottles into miniature out-of-home displays
The Kraft Heinz water-enhancer brand teamed up with Rethink to transform Stanley Quenchers and other bottles into ad space ...
5 challenges facing agency leaders as 2025 looms
Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...
Meta lets brands shut off comments on Facebook and Instagram ads—what marketers should know
Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.
How marketers and influencers really feel about TikTok, Instagram, YouTube and other platforms
• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...
Why Apple’s global brand value declined for the first time in 25 years—inside the Interbrand ranking
The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...
Brandon creative director on leadership and the power of indie agencies
Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.
She matters. Bottom line.
She has money. Convince CMOs that joining SeeHer and using the tools to ensure an accurate representation of women and girls ...