Several Florida advertising agencies have spent recent weeks preparing for Hurricane Milton, which made landfall near Siesta ...

Bath & Body Works issued an apology and removed a candle from store shelves after consumers said packaging resembled KKK ...

Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.

The Kraft Heinz water-enhancer brand teamed up with Rethink to transform Stanley Quenchers and other bottles into ad space ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy.

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

An interactive report from Ad Age Studio 30 and Amazon Ads ...

Discover why Q5 is TikTok's golden opportunity for advertisers to drive post-holiday sales with high-intent shoppers and less ...

Ikea is tweaking its most iconic form of advertising—print ads showing rooms full of furniture, with the names and prices of ...