Karen Eccles, chief commercial officer at The Telegraph and last year's winner of ExchangeWire's prestigious Ad Tech ...

Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy ...

Yet, it hasn’t all been negative for the tech titan: it recently announced the arrival of ads to its AI Overviews feature, ...

Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded ...

Selective memory, or 'lifestyle-driven attention', occurs when consumers become so accustomed to personalisation that they ...

DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, ...

GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to ...

JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging ...

Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader ...

Amnon Siev, GeoEdge CEO shared, “Cyber criminals increasingly target the digital advertising ecosystem with sophisticated ...

Adelaide’s attention-based pre-bid segments are powered by its AU metric, which measures a placement’s likelihood of ...

Zefr will also support the launch of TikTok's newest suitability controls, Category Exclusion and Vertical Sensitivity, to ...