A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to keep out of increasingly politicized areas. Nespresso USA, the ...

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.