We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

A quick overview of TikTok’s US ad business in 2025 ahead of a potential ban. US ad spend on TikTok is set to reach $11.2bn this year, WARC Media forecasts - but much of that revenue is under threat ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Media diversity provides new opportunities ...

Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by showcasing positive visions of a future that people are motivated by. Brands like ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms.

This report showcases five key ideas in effectiveness thinking that we’ve examined this year and where we think they're going next. At Cannes Lions, Morgan took to the stage with Jon Evans of ad ...

In spite of most countries in the region seeing major sales spikes in 2020, when COVID-19 restrictions saw people spending a lot more time at home than usual as well as the closure of non-essential ...

Forrester predicted that in 2025 more than half of large B2B purchases will be processed through digital self-service channels. This will see transactions of $1million or greater being processed ...

Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

Gather 'round the campfire for a cracking tale about two Aussie legends: one is a television icon we all know and love, the other is an underappreciated pioneer deserving of its time in the sun. The ...